CREATIVE DIRECTION
CREATIVE DIRECTION
EaMES BY EaMES CATAWIKI
Catawiki and the Eames Office joined forces for ‘Eames by Eames’, a series of exclusive auctions celebrating modern living through a legacy of accessible, experimental and playful design. All objects sourced direct from the Eames Office archive, including a curation by the Eames family.
Creative direction for two-part video series featuring archival footage and graphics through a collage style lens, reflecting the playful experimentation of Charles & Ray Eames’ design process. Overseeing all copy and visual direction for web, app & social for the campaign period.
Client: Catawiki
Role: Concept & Creative Direction
Date: 10.2025
Lead copywriter: Melissa Linqvist
Copywriter: Michael Walsh
Art director: Cansu Taskin Kopu
Designer: Gaia Grottaroli
Motion: Giulia Andronico de Morris Salles
Senior producer: Selen Kan
Production agency: Fortemus Films
Assistant producer: Hayley Kim
AdidAs PRODUCT CONTENT
adidas
Product Content, 2022-2024
Leading premium photography and copy direction for adidas’ most elevated fashion, lifestyle and sports performance products.
Creating content for adidas Originals; Running; Outdoor; Football & Training categories, featuring collaborations with Y-3; Gucci; Pharrell and more.
Photography: Matthias @ Wiethe
Art Director: Djordy van Riel & Heike Bach
Copywriter: Maddy Woon & Minette Paes
adidas
Home Team Heroes, 2021
Creative concept through delivery for adidas x World Health Organisation social activation celebrating key worker heroes during the pandemic.
Creative Director: Richard Askin
Art Director: Hanna Gawlik
Activating sports and entertainment partners to create UGC-based film as a call to action to the community. adidas donated $1 for every hour of workout completed to the World Health Organisation COVID19 fund.
