CONCEPT & STRATEGY

aDIDaS EVERGREEN

RUNNING & FOOTBALL

How do you sell football boots & running shoes outside of launch moments? The Evergreen project was a strategic initiative to create ongoing buzz for adidas footwear franchises, in between key moments of the product launch calendar.

Creative strategy across both Running & Football workstreams, capturing immersive video and photography to explain benefits of each silhouette. Content populated at relevant points along consumer journeys for webshop & app.

Client: Adidas
Role: Creative Strategy
Date: 10.2024

Director & Photographer: Matt Moran
DOP: Chechu Pajares
Photographer Assistant: Gonçalo Fabião
Photographic Lighting Technician: Guillaume Mercier
Digital Assistant: Iuri Albarran
Set Assistant: Sasha Cardoso

Production Lead: Jess Reynolds
Creative Producer: Michael Kirijian
Creative Lead: Arran Jolly
Project Manager: Bindu van Dreumel
Portfolio Manager: Frederique van Waning
Art Director: Jack Mardle
Copywriters: Karen Cardy
Designer: Luca Cioni

Executive Producer: Duarte Gomes
Production Manager: Isa Vaz Velho
Production Coordinator: Helena Henrich
Location Manager: Raquel Almeida

1st AD: Guilherme Pinto
Focus Puller: Filipe Pantana
Steadicam Operator: Fer Sotelo
Styling: Sara Soares
Make-up: Julia Kramer
Hair: Tina Hoffman
Grip: Ricardo Abrantes

maje paris

ADVICE TO MY YOUNGER SELF

Social Content
2018

Concept ideation and development for #DreamTomorrow ‘Advice To My Younger Self’ social campaign, celebrating the launch of Maje Paris’ Regent Street flagship store in London.