COPYWRITING

COPYWRITING

Max Mara
2016 - 2020

Monthly and seasonal copywriting for Max Mara social and ecommerce channels. Developing and maintaining brand tone of voice.

Real-time copywriting and content management for Milan Fashion Weeks and BTS content.

Car Shoe (Prada)
2017 - 2020

Monthly copywriting for Car Shoe social media posts.

Research and development for ‘Follow Your Steps’ monthly travel feature.

Diesel
2013 - 2015

Copywriting for all social media posts, and selected campaign content including Diesel + Edun Studio Africa. Product content descriptions for Womenswear, Menswear and Kids collections.

Creative Direction

Concept & Strategy

Script Development

Brand Experience